FULL THROTTLE WITH
FULL SERVICE.

Strategy First 

Everything at Talent First Marketing centers around a cohesive and strategic plan to build an artist’s identity, engage fans, and drive growth across all platforms and touchpoints. Every project begins with assessing the status quo, defining a budget-friendly and goal-oriented approach – and picking from a customizable and individual support level range that fits the talent’s needs. At TFM, we believe in succeeding with a personal and interconnected set up that values building long-term relationships and sustainable success.  

EAT MUSIC Services

Our services: 
tailor-made and modular.

Social Media: Targeting all relevant platforms, where current artists need to be represented. 

Brand Relations: Establishing fitting and profitable deals with relevant partner companies. 

DSP Management: Managing the presentation and performance on the most successful streaming platforms. 

Digital Release Management: Driving visibility and engagement for independent music releases across relevant digital platforms

Our services: 
impact-driven and future-oriented

Paid-Ads Campaigns: Paid advertising to promote tours, merchandise, music or brand across digital platforms. 

Classic Music PR: Crafting and distributing global press releases, managing media outreach, and building narratives to secure coverage. 

Inno-Consulting: Instructed but self-enabled and always goal-oriented support with lots of methodological (and still fun) consulting methods.

Talent First Marketing

Reach your full marketing potential.  
 
Flourishing in today's music business means successfully managing a great amount of challenges at the same time. Mastering those while following your passion – making music and exciting your audience – is hard. We know this from experience.

That’s why we created Talent First Marketing, business-oriented brand marketing services for all relevant segments – enabling artists to fully focus on their creativity while turning their brand into a unique and truly distinctive voice. 

“we offer artists tailored support that allows them to fully focus on their creativity while we take care of the strategic marketing.” — HendriK & Max

TFM & EAT: EAT MUSIC has successfully worked with national and international talents for over 15 years. With about 300 concerts of its band roster per year, EAT MUSIC has tremendous first-hand experience with the varied marketing challenges and opportunities current talents are confronted with.

With Talent First Marketing (TFM), EAT MUSIC expands its existing service portfolio to support talents more effectively in meeting the rapidly changing demands of modern marketing. 


Talent First Marketing is led by Hendrik Wippermann, founder and CEO of EAT MUSIC, and Max Piprek, who has extensive experience in PR, advertising, and innovation consulting.

While Wippermann successfully represents globally renowned bands such as Wolfmother, Kyle Gass, and The Last Internationale, Max Piprek brings diverse experience in crafting and managing marketing and advertising campaigns for global brands like Mondelez International, Jacobs Douwe Egberts, AB InBev, and BASF. 

TFM was spun off in spring 2025 and offers a comprehensive full-service package to artists of all genres. The services cover strategy and implementation in the following areas: Socials/Paid Ads, Brand Relations, DSP, Digital Release Management, Music PR, and Inno-Consulting.